If you’ve added funds to your Google Ads account but are not receiving calls or leads from your ads, there could be several reasons behind the issue. Sometimes, a simple recharge isn’t enough if your campaign isn’t properly set up, or if there are other factors influencing the effectiveness of your ads. Here’s a step-by-step guide to help you troubleshoot and resolve the situation.
1. Check Your Payment and Billing Details
First, ensure that your payment was successfully processed:
- Verify Payment Status: Log into your Google Ads account and go to the Billing section. Check if the payment you made was successfully processed and if your account balance is updated.
- Payment Method: Ensure that your payment method is valid and not expired. Google Ads may stop running your campaigns if there are issues with your billing information.
- Account Hold: If there was a problem with your payment or if there’s a hold on your account due to an unresolved issue, your ads may not be running despite the recharge. In this case, review any alerts or notifications in your Google Ads account.
2. Review Your Campaign Settings
If your payment has been successfully processed, the next step is to check your campaign settings to ensure everything is properly set up:
- Campaign Status: Verify that your campaigns are active. If your campaign is paused or pending approval, it will not run, and you won’t receive calls or leads.
- Budget: Make sure your daily or total campaign budget is appropriate for your goals. If your budget is too low, your ads may not be shown as frequently or may not be competitive enough to receive calls.
- Bid Strategy: Review your bid settings. If your bids are too low, your ads may not be showing in competitive positions. You may want to adjust your bid strategy to something like Maximize Clicks or Target CPA to improve your ad placement.
3. Check Targeting and Audience Settings
Your ads may not be reaching the right people if your targeting is too narrow or poorly defined. Consider the following:
- **Location Target