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Track article rereads

To track article rereads, you can implement a combination of frontend event tracking, cookies or local storage, and backend logging or analytics integration. Here’s a practical approach depending on your tech stack:


1. Define a Reread

First, decide how you’ll define a “reread.” Options include:

  • A user returns to the same article after a set period (e.g., 1 day).

  • A user reopens the same article more than once in a session.

  • The article is viewed multiple times by the same user/device/browser.


2. Frontend Tracking (JavaScript)

Use JavaScript to detect repeated visits:

javascript
const articleId = 'article-123'; // Unique identifier for the article const readKey = `read-${articleId}`; const now = Date.now(); const rereadWindow = 24 * 60 * 60 * 1000; // 24 hours const lastRead = localStorage.getItem(readKey); if (lastRead) { const lastTime = parseInt(lastRead, 10); if (now - lastTime > rereadWindow) { console.log('Reread detected'); // Trigger reread tracking event trackReread(articleId); } } else { // First read console.log('First read detected'); } // Always update timestamp localStorage.setItem(readKey, now); function trackReread(id) { fetch('/api/track-reread', { method: 'POST', headers: {'Content-Type': 'application/json'}, body: JSON.stringify({ articleId: id, timestamp: Date.now() }) }); }

3. Backend Logging

Create an endpoint (/api/track-reread) that saves rereads to a database or sends them to analytics.

Example with Node.js (Express):

javascript
app.post('/api/track-reread', (req, res) => { const { articleId, timestamp } = req.body; // Store in database or analytics console.log(`Reread: ${articleId} at ${new Date(timestamp)}`); res.sendStatus(200); });

4. Analytics Platform Integration

If you’re using Google Analytics, Mixpanel, or another analytics platform:

Google Analytics 4 (GA4):

javascript
gtag('event', 'article_reread', { article_id: 'article-123', event_category: 'engagement', event_label: 'Reread', });

Mixpanel:

javascript
mixpanel.track('Reread Article', { article_id: 'article-123', timestamp: new Date().toISOString() });

5. User Authentication or Anonymous Tracking

  • If users are logged in, track rereads by userId.

  • For anonymous users, use cookies or localStorage to associate the browser with reread behavior.


6. Dashboard or Reports

Set up a dashboard to visualize reread metrics:

  • Number of rereads per article

  • Most reread articles

  • Reread-to-read ratio

You can use tools like:

  • Google Data Studio (with GA4 or BigQuery)

  • Metabase (for SQL-based backends)

  • Custom admin dashboard with chart libraries (e.g., Chart.js, Recharts)


7. Optional Enhancements

  • Timestamp history: Store a list of timestamps for better behavioral analysis.

  • Heatmaps: Combine with scroll and time-on-page data to gauge deep rereading.

  • Personalization: Suggest reread-worthy articles to engaged users.


Let me know your platform (WordPress, custom HTML, React, etc.) if you need a tailored code snippet.

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