The Palos Publishing Company

Resolving “Disabled Ads” for a Dental Clinic in Google Ads

If your dental clinic’s Google Ads are disabled due to issues with “health in personalized advertising” and “destination not working,” you’ll need to address these problems methodically to reinstate your campaigns. Below is a detailed guide on how to resolve these issues effectively.

Step 1: Understand the Reasons for Ad Disabling

Health in Personalized Advertising

Google has strict policies regarding health-related ads, particularly those that target specific audiences based on sensitive personal health conditions. Ads that suggest personalized treatments or services may be flagged under this policy.

Destination Not Working

This issue occurs when the landing page linked to your ad:

  • Is not accessible or displays errors.
  • Has a slow load time.
  • Violates Google Ads’ landing page policies, such as unclear content or misleading claims.

Step 2: Fix the “Health in Personalized Advertising” Issue

  1. Review Google’s Personalized Advertising Policies:
    • Google prohibits ads that imply knowledge of personal health conditions or target users based on sensitive categories. For example, ads like “Best treatment for your gum disease” might be flagged.
    • Update your ad copy to be more general and informational rather than personalized. For example:
      • Avoid: “Get the best braces for your teeth alignment.”
      • Use: “Learn about advanced dental care options.”
  2. Reassess Targeting Settings:
    • Check your campaign’s audience settings and remove any targeting parameters that might indicate sensitive health profiling.
    • Use broad location or demographic targeting instead of health-related interests.
  3. Submit Policy-Compliant Ads:
    • After editing your ads to comply with the policy, save the changes and resubmit them for review.

Step 3: Resolve the “Destination Not Working” Issue

  1. Check Your Landing Page:
    • Verify that the URL linked to your ad is functional and accessible across all devices.
    • Use Google’s Landing Page Test Tool to identify any technical issues.
  2. Improve Website Speed:
    • Ensure your website loads quickly by optimizing images, minimizing code, and using a reliable hosting service.
    • Test your site with tools like Google PageSpeed Insights to identify performance bottlenecks.
  3. Ensure Policy Compliance:
    • Review the landing page to ensure it meets Google’s policies, including:
      • Clear and accurate information about your dental services.
      • No misleading claims or unrealistic promises.
      • Contact details and a privacy policy that align with Google’s trust requirements.
  4. Update or Correct URLs:
    • If the destination URL has changed, update it in your Google Ads campaign to reflect the correct link.

Step 4: Appeal the Disabled Ads

Once you’ve addressed the issues, you can submit an appeal to Google for a review of your ads.

  1. Access the Appeals Form:
    • Go to the Policy Manager in your Google Ads account.
    • Identify the affected ads and select the option to appeal.
  2. Provide Detailed Explanations:
    • Explain the actions you’ve taken to resolve the issues, such as:
      • Revising ad copy to comply with health advertising policies.
      • Fixing technical issues with your landing page.
      • Ensuring compliance with all relevant guidelines.
  3. Submit the Appeal:
    • Be concise yet thorough in your explanation. Attach screenshots or evidence (e.g., a link to the functional landing page) if required.
  4. Monitor the Appeal Status:
    • Check your email and Google Ads account regularly for updates on the appeal process.

Step 5: Prevent Future Disabling of Ads

  1. Stay Updated on Policies:
    • Regularly review Google’s advertising policies to ensure compliance, especially for industries like healthcare that face stricter regulations.
  2. Perform Regular Website Audits:
    • Frequently test your landing pages for functionality and compliance with Google’s standards.
  3. Refine Your Ads:
    • Avoid language that might be flagged for personalization concerns.
    • Focus on promoting general dental services rather than targeting specific conditions.

Conclusion

Disabled ads for a dental clinic can disrupt your marketing efforts, but resolving them is possible with a clear understanding of Google’s policies. By revising ad content, fixing landing page issues, and submitting a comprehensive appeal, you can work toward reinstating your ads. Staying proactive and adhering to guidelines will help prevent future disruptions and ensure your campaigns run smoothly.

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