When your Google Ads account is suspended shortly after making a payment and you face challenges with advertiser verification, it can be frustrating. Google enforces strict policies to protect users from fraudulent activity, but these measures can sometimes mistakenly affect genuine advertisers. Follow these steps to resolve the suspension and complete the advertiser verification process.
Step 1: Understand the Suspension Reason
Google typically suspends accounts for the following reasons:
- Suspicious Payment Activity:
- Payment methods deemed high-risk or mismatched with account information may trigger a suspension.
- Policy Violations:
- If Google detects behavior or content that violates its advertising policies.
- Unverified Advertiser:
- Advertiser verification is a mandatory process to confirm your identity and business legitimacy.
Check your email and the Policy Manager section in your Google Ads account for specific details about the suspension.
Step 2: Verify Payment Method
- Ensure Payment Information Matches:
- Confirm that your credit or debit card details (name, address, and billing information) match the information provided in your Google Ads account.
- Avoid using virtual or prepaid cards, as these may raise red flags with Google’s payment verification system.
- Resolve Any Payment Flags:
- Contact your bank to ensure there were no issues or declines during the transaction.
- Use an alternative, reputable payment method if your card is flagged as suspicious.
Step 3: Address Advertiser Verification Issues
Google requires advertiser verification to establish trust and ensure compliance. If you are unable to complete the process:
- Gather Required Documents:
- For individuals: Provide government-issued ID, proof of address, and any other requested documentation.
- For businesses: Submit business registration documents, tax identification numbers, or proof of incorporation.
- Access the Verification Process:
- Log in to your Google Ads account, go to the Settings section, and locate the Advertiser Verification option.
- Follow the prompts to upload the required documents. If you encounter issues, double-check that your files meet Google’s requirements (e.g., clear scans, valid formats).
- Submit Verification via Support:
- If the automated process fails, reach out to Google Ads Support. Use the Contact Us section in the Help Center to request assistance with advertiser verification.
Step 4: Appeal the Suspension
Once your payment method and advertiser verification are in order, submit an appeal to reinstate your account:
- Access the Appeals Form:
- Go to the Policy Manager in your account and locate the suspension notice. Select the option to appeal.
- Provide a Clear Explanation:
- Mention that your payment method is valid and you’ve successfully completed advertiser verification (or are actively resolving it).
- Outline steps you’ve taken to address any potential issues, such as updating payment methods or correcting account information.
- Attach Supporting Documents:
- Include evidence like screenshots of verification uploads, proof of payment, or email correspondence with Google Support.
- Submit the Appeal:
- Double-check all details before submitting to ensure your appeal is comprehensive.
Step 5: Prevent Future Suspensions
To avoid future disruptions:
- Ensure Policy Compliance:
- Regularly review Google’s advertising policies to ensure your campaigns, payment methods, and account details meet the guidelines.
- Avoid Frequent Payment Changes:
- Minimize unnecessary changes to billing profiles or payment methods, as these can trigger automated fraud detection systems.
- Maintain Accurate Information:
- Keep your account and payment information updated and consistent.
Step 6: Follow Up
Google typically reviews appeals within a few business days. However, more complex cases may take longer. If you don’t receive a resolution promptly:
- Follow up with Google Ads Support via email or live chat.
- Request escalation if the response is unclear or insufficient.
Conclusion
Resolving a suspended Google Ads account and verification issues requires addressing payment and advertiser verification concerns. By verifying your payment method, completing the advertiser verification process, and submitting a detailed appeal, you can work toward reinstating your account. Staying proactive about compliance and maintaining accurate account information will help ensure smooth campaign management in the future.