A suspended Google Ads account can be frustrating, especially when it’s been running successfully for a year and the recent billing profile change was verified by Google. The lack of clarity on which products or services are causing the suspension adds to the challenge. Below is a detailed guide to help you address the issue and work toward reinstating your account.
Step 1: Understand the Suspension Reason
Google Ads suspensions are usually linked to violations of its policies or terms of service. Common reasons include:
- Misrepresentation or Unacceptable Business Practices:
- Products or services may not comply with Google’s policies.
- Ads may contain misleading or unclear claims.
- Policy Violations Related to Products:
- Restricted or prohibited items may be advertised inadvertently.
- Issues with the landing page, such as inaccurate information or misleading content.
- Payment Issues:
- Suspensions can also occur if Google detects anomalies with billing information or transactions.
To pinpoint the exact cause:
- Check your email inbox for detailed suspension notifications from Google Ads.
- Log in to your Google Ads account and navigate to the Policy Manager section to review flagged issues.
Step 2: Review Products and Services
To identify potential policy violations:
- Audit All Ads:
- Review all active ads and ensure they align with Google’s advertising policies. Pay particular attention to claims and product descriptions.
- Verify Landing Pages:
- Ensure the landing pages linked to your ads are fully functional, secure (use HTTPS), and provide accurate and transparent information.
- Cross-Check Google’s Policies:
- Familiarize yourself with the Prohibited Content Policies and Restricted Products and Services Policies in the Google Ads Help Center.
Step 3: Gather Supporting Documentation
To justify your ads and products:
- Prepare Evidence of Legitimacy:
- For physical products, provide invoices, certificates of authenticity, or supplier agreements.
- For services, include business licenses or certifications where applicable.
- Ensure Clear and Transparent Messaging:
- Update product descriptions and ad copy to avoid ambiguity or potential misrepresentation.
- Document Changes to Billing:
- Provide proof of the recent billing profile change, including Google’s verification email, to address any questions regarding payment anomalies.
Step 4: Submit an Appeal to Google
Once you’ve reviewed and rectified potential issues:
- Access the Appeals Form:
- Log in to your Google Ads account and navigate to the Policy Manager.
- Click on the suspension notice and select Appeal This Decision.
- Provide a Detailed Explanation:
- Clearly state that your billing profile was recently updated and verified.
- Explain the steps you’ve taken to ensure compliance, such as auditing ads and reviewing policies.
- Attach supporting documents (e.g., invoices, business certifications, or proof of policy compliance).
- Request Clarification:
- Politely ask Google to specify which products or ads are causing the suspension to ensure all issues are resolved.
- Submit the Appeal:
- Double-check your submission for clarity and completeness before submitting.
Step 5: Monitor the Appeal Status
- Google typically reviews appeals within 3-5 business days, though complex cases may take longer.
- Keep an eye on your email and Google Ads account for updates or additional requests for information.
Step 6: Prevent Future Suspensions
To avoid account suspension in the future:
- Regular Policy Audits:
- Periodically review Google’s advertising policies to stay updated on any changes.
- Thorough Product Reviews:
- Consistently review your product or service listings to ensure compliance.
- Monitor Billing and Payments:
- Ensure all billing profiles and transactions are accurate and promptly verified by Google.
Conclusion
Resolving a suspended Google Ads account after a billing profile change involves understanding the suspension reason, auditing your ads and products, and submitting a well-documented appeal. By demonstrating compliance with Google’s policies and providing supporting documentation, you increase your chances of reinstating your account. Additionally, proactive monitoring and adherence to guidelines will help maintain uninterrupted campaign performance in the future.