Having a low spending limit, such as $2, on your Google Ads account can significantly restrict your campaigns and hinder your ability to reach your target audience. This limit is typically associated with payment settings, account status, or Google’s billing policies. Below are steps to understand and resolve the issue, allowing you to adjust your spending limit effectively.
Step 1: Understand Spending Limits in Google Ads
Google Ads may impose spending limits for various reasons:
- New Accounts: If your account is new, Google might cap your daily spending until you establish a reliable billing history.
- Payment Method Verification: If Google has not fully verified your payment method, they might impose a low spending limit.
- Previous Payment Issues: If your account has a history of declined transactions or late payments, a limit may be imposed.
- Promotion Credits: If you are using a promotional credit (e.g., a $100 credit for signing up), spending may be capped to ensure compliance with the promotion terms.
Step 2: Check Billing and Payments
- Review Your Payment Method:
- Log in to your Google Ads account and go to the Billing & Payments section.
- Ensure that your payment method (credit card, debit card, or bank account) is up to date and has sufficient funds.
- If your payment method is pending verification, complete the process as soon as possible.
- Resolve Any Outstanding Balances:
- Check for any unpaid invoices or balances in your account. Clearing these can help lift the spending cap.
- Verify Account Status:
- If Google flagged your account for suspicious activity or policy violations, this could affect your spending limit. Contact Google Ads Support to resolve any account issues.
Step 3: Adjust the Budget Settings
- Set an Appropriate Campaign Budget:
- Ensure that your campaign’s daily budget is higher than $2. If your campaign is set below this amount, Google will limit spending accordingly.
- Check Your Payment Threshold:
- Google Ads operates on a threshold billing system, where charges occur after you reach a specific spending amount. For new accounts, this threshold starts low and increases over time. For example:
- $50 for new accounts.
- Increases to $200, $500, or more as you demonstrate consistent payments.
- If your account is capped at $2, ensure that you are not exceeding this initial threshold due to unverified payment methods.
- Google Ads operates on a threshold billing system, where charges occur after you reach a specific spending amount. For new accounts, this threshold starts low and increases over time. For example:
Step 4: Contact Google Ads Support
If the $2 spending limit persists after verifying your payment method and resolving billing issues, contact Google Ads Support:
- Use the Support Center:
- Access the Google Ads Help Center and navigate to the Contact Us section.
- Select Billing & Payments as the issue category and explain your situation clearly.
- Request a Spending Limit Review:
- Ask Google to review your account and remove or increase the $2 spending cap. Include relevant details, such as:
- Verified payment methods.
- No outstanding balances.
- Reliable payment history.
- Ask Google to review your account and remove or increase the $2 spending cap. Include relevant details, such as:
- Follow Up:
- If you do not receive a resolution within a reasonable time, follow up on your support request to ensure it is being addressed.
Step 5: Build a Reliable Billing History
To prevent future spending limits:
- Make Timely Payments:
- Ensure all invoices are paid promptly to establish a reliable payment history.
- Avoid Policy Violations:
- Adhere to Google’s advertising policies to avoid account suspensions or restrictions.
- Increase Spending Gradually:
- Start with smaller budgets and gradually increase your spending as your campaigns demonstrate consistent performance.
Conclusion
A $2 spending limit on your Google Ads account is often a temporary restriction related to payment verification, account history, or promotional credit usage. By verifying your payment method, reviewing billing settings, and contacting Google Ads Support, you can resolve the issue and increase your spending limit. Once resolved, you’ll have the flexibility to scale your campaigns and achieve your advertising goals effectively.