Prompt design for creative campaign outlines

When creating a prompt design for a creative campaign outline, it’s important to structure it in a way that inspires innovation, aligns with the campaign goals, and provides flexibility for execution. Here’s a prompt design template that you can use to guide the creation of creative campaign outlines:

Creative Campaign Outline Prompt

1. Campaign Objective

• Primary Goal: What is the main goal of the campaign? (e.g., brand awareness, product launch, audience engagement, lead generation, etc.)

• Secondary Goals: Are there any supporting goals? (e.g., build trust, establish thought leadership, drive traffic to the website, etc.)

2. Target Audience

• Demographics: Age, gender, location, income level, etc.

• Psychographics: Interests, values, lifestyle, pain points, challenges, etc.

• Behavioral Insights: How does this audience interact with brands or products in this category? Where do they typically engage with content?

3. Core Message

• Key Message: What is the central theme or message you want to convey?

• Tone and Voice: Should the message be playful, serious, informative, emotional, etc.?

• USP (Unique Selling Proposition): What makes your product/service stand out from competitors?

• Call-to-Action (CTA): What action do you want your audience to take after engaging with the campaign?

4. Creative Strategy

• Concept: What creative concept will drive the campaign? (e.g., humor, storytelling, exclusivity, social proof)

• Visual Style: Describe the aesthetic and look of the campaign (e.g., minimalistic, vibrant, vintage, modern).

• Content Format: What types of content will you create? (e.g., videos, blogs, social media posts, influencer collaborations, interactive ads)

• Media Channels: Which platforms and channels will the campaign be distributed through? (e.g., Instagram, Facebook, YouTube, email newsletters, billboards)

5. Key Deliverables

• List of Campaign Assets: What are the specific items to be created? (e.g., video ads, blog posts, social media content, email templates, banners, landing pages)

• Timeline: What is the timeline for each deliverable?

• Budget: What is the allocated budget for the campaign?

6. Measurement and KPIs

• Success Metrics: What metrics will you use to track success? (e.g., engagement rate, conversion rate, clicks, impressions, ROI)

• Tools: What tools or software will be used for tracking and analytics? (e.g., Google Analytics, social media insights, CRM platforms)

7. Risks and Contingencies

• Challenges: What are the potential risks or challenges in executing this campaign?

• Mitigation Strategies: How will these risks be addressed or mitigated? (e.g., backup plans, alternative channels, messaging adjustments)

8. Post-Campaign Activities

• Follow-Up Actions: What happens after the campaign ends? (e.g., post-campaign analysis, content repurposing, audience feedback)

• Ongoing Engagement: How will you continue engaging the audience after the campaign?

9. Inspirational Ideas or References

• Competitor Campaigns: Are there any successful campaigns from competitors or similar brands that can be used as inspiration?

• Creative Examples: Link to examples of visual styles, tones, or messages that align with the campaign.

This framework should help spark ideas and provide a solid foundation for developing a creative campaign that aligns with your objectives and resonates with your target audience.