Chapter One: Understanding The Psychology Of Persuasion
Before your customer begs to buy from you before you ever release the product, you have to understand the psychology of persuasion.
The first art of persuasion I want to talk about is social proof. So when a customer comes to your website and sees a lot of likes and followers on your page with positive comments, this is excellent recognition for your brand, and this is what you want to have when the time comes when you talk about your thinking about releasing a new product to your list.
The second art of persuasion is scarcity. Let’s say you have an email list or a social media page and post “I am coming out with a book but I am only selling 5 copies of the book about internet marketing. I’ll tell you the title of the book in a future post.” This means the book will be rare and special; people will be more intrigued to buy because the amount of copies that will be sold is limited.
The third art of persuasion is authority. When someone is consistent and knows what they are talking about, this builds authority. When you are making a positive impact, people will think about you and go onto your page and comment or email you because they know you are the person with the solution to what they need or want to know.
The fourth art of persuasion is reciprocity. When you give and give value, people are more likely to buy from you because they love what you do. So when you make posts every day with value and they open your emails and they love them, the people that loved your free content are more likely to buy your book when it comes out because of all the valuable content you gave them for free.
Chapter Two: Building Irresistible Offers
I want you to create an offer that makes people stand up in excitement in front of their computer desk because they found the solution they were looking for. I want you to create an offer people will buy the first time they see it. I want you to create an offer that makes your customers drop their wallet like it was a bar of soap. I want you to create that kind of urgency when people see your product. It could be from a video ad you created on YouTube that brings them to your offer or an email that you sent them about your upcoming product or service. You will create irresistible offers when you create the highest value for your customers that they never heard anywhere else and only can find with you.
Chapter Three: Mastering Storytelling
Steve Jobs was really good at this when he unveiled the Macintosh for the very first time in 1984. People’s jaws dropped in the crowd when the Macintosh computer talked for itself. He did not talk about how it was built; he talked about what it could do with it, and this was the same strategy he used with all his next products that he released at Apple.
When the iPhone came out, he talked about the touch screen display, the camera, the apps you could use in your daily lives in a storytelling way. You could envision yourself holding one and imagine yourself doing the same and how this device that could fit in your pocket could change your life. People around the world tuned in to watch the presentation and fell in love with the iPhone as it was the best-selling phone in the world.
Chapter Four: Creating Magnetic Content That Grows
If you want to presell, you have to have an email list or a social media page that people are actually interested in what you have to say or promote. This is one of the most important parts of being successful. So when you send out a social media post or an email, you want to have a high open rate or view rate and a high click-through rate to your products or service you are promoting. You want to create content that keeps people coming back for more and are happy to buy your next product or service or even better the same product or service. Don’t be afraid to ask people to tag a friend or to share on social media your content, but if your content is great it will get big on its own that one post you made. The more content you create, the bigger your list will become, and the bigger your list size the easier it will be to get shares, therefore you will reach a big audience.
Chapter Five: Building Relationships And Communities
Your customers are key to your success so listen to them. Read the comments that they leave on your posts and reviews they make on your products. Your customers will lead you down the right path. Give them what they want and more it will only help you grow your brand as it will help you create better products and services to come.
If you liked my book at preselling, I hope you gathered quite a bit of tips here and there. If you liked my book, make sure to leave a review on Amazon and follow me on Amazon once you’re there too to read my next book. Until next time, my beloved reader.