Yes, it appears that Mattel is working on expanding its intellectual properties into a broader Mattel Cinematic Universe (MCU). The company, known for its iconic toy brands like Barbie, Hot Wheels, and Masters of the Universe, has begun developing a series of films based on its toy franchises. The success of the 2023 Barbie movie, directed by Greta Gerwig, has likely bolstered Mattel’s interest in pursuing a cinematic universe. Here are some details about what the Mattel Cinematic Universe might entail:
Mattel’s Vision for a Cinematic Universe
Mattel has expressed interest in creating a shared universe where its popular toy properties coexist in film and television, much like the way Marvel Studios has done with its Marvel Cinematic Universe (MCU). This would mean that characters and stories from different Mattel brands could potentially cross over, creating opportunities for interwoven narratives across multiple films.
Key Franchises in the Mattel Cinematic Universe
- Barbie:
The Barbie film, which was released in 2023 and became a massive success, is the first major step toward a larger Mattel cinematic universe. The film’s success has paved the way for potential sequels and spinoffs. Barbie’s popularity has made her a central figure in Mattel’s entertainment strategy. - Hot Wheels:
Mattel is also developing a Hot Wheels movie, focusing on the popular toy car brand. This project is expected to lean into action and high-speed thrills, possibly with a focus on racing and stunts. - Masters of the Universe:
The Masters of the Universe franchise, which includes the beloved He-Man toy line and animated series, has been in development for a live-action movie for years. This is another key property for Mattel’s cinematic ambitions, and there are discussions about tying it into the larger cinematic universe. - American Girl:
Mattel owns the American Girl brand, which could potentially be adapted into films exploring themes of family, friendship, and history. While not as action-oriented as some of Mattel’s other brands, American Girl could be part of a more diverse and family-friendly branch of the cinematic universe. - Thomas & Friends:
Thomas & Friends, the beloved children’s franchise, could also play a role in the Mattel Cinematic Universe, especially given its global recognition and appeal to younger audiences.
Other Potential Projects
- Polly Pocket: There have been talks about a live-action Polly Pocket movie, which could target a younger demographic and potentially fit into the larger universe, especially if they incorporate elements of fantasy or adventure.
- Masters of the Universe: As mentioned, the He-Man movie has been in development for some time and could serve as one of the cornerstones of the Mattel Cinematic Universe. It could introduce other characters from the He-Man mythos, possibly creating crossover opportunities with other Mattel properties.
Challenges and Considerations
- Consistency and Tone: One challenge for Mattel will be to maintain consistency across different franchises with varying tones. While Barbie might lean into comedy, satire, and social commentary, Hot Wheels might be action-packed and Masters of the Universe could dive into fantasy and adventure. Balancing these different tones while making them feel like part of the same universe will be a creative challenge.
- Brand Recognition: While many of Mattel’s brands are globally recognized, some—like American Girl or Polly Pocket—may not have the same mainstream recognition as Barbie or Hot Wheels. This could require additional marketing and careful development to build a cohesive universe.
Conclusion
The idea of a Mattel Cinematic Universe is still in its early stages, but the success of Barbie has certainly fueled Mattel’s ambitions to expand its cinematic footprint. By developing films based on a variety of its iconic toy lines, Mattel hopes to create a diverse and interconnected universe, similar to what Marvel has done with its characters. It remains to be seen how these films will connect and whether they can achieve the same level of success, but the concept of a Mattel Cinematic Universe is definitely on the horizon.