If your Google Ads account has been suspended due to policy violations, payment issues, or other reasons, you might want to pause your campaigns before working on fixing the suspension. Pausing your campaigns can help prevent unwanted charges or ensure that no additional errors occur while your account is under review. Here’s how you can pause your campaigns, even in the midst of an account suspension.
- Understand the Nature of the Suspension
Before pausing your campaigns, it’s crucial to understand the type of suspension your account is facing.
Policy Violation Suspensions: These are caused by ads or practices that go against Google’s advertising policies.
Payment Issues: These occur due to failed payments or invalid payment methods.
Account Verification Required: Sometimes, an account is paused until verification steps are completed.
While account suspensions often restrict certain actions, pausing campaigns is usually still an option.
- Log into Your Google Ads Account
Visit ads.google.com and log in using the email associated with your account.
If your account is suspended, you’ll see a banner notification at the top of the dashboard. This banner does not typically prevent you from managing existing campaigns. - Navigate to Your Campaigns
On the left-hand menu, click “Campaigns” to view all active, paused, and completed campaigns.
Look for the campaigns you wish to pause. - Pause the Campaigns
Select the checkbox next to the campaigns you want to pause.
Click on the “Edit” dropdown menu and choose “Pause”.
Confirm the action. Paused campaigns will stop serving ads and incurring costs, even if your account becomes active again. - Verify Campaign Status
After pausing, ensure that the campaign status updates to “Paused” in the status column. This guarantees that no ads are running while you focus on resolving the suspension. - Address the Suspension
While your campaigns are paused, take the necessary steps to resolve the suspension:
Review the Suspension Notification: The notification banner in your account provides details about why your account was suspended.
Fix the Issue: Depending on the reason, you may need to update payment methods, adjust ad content, or provide requested documentation.
Submit an Appeal: If you believe the suspension was a mistake, use the Google Ads Appeal Form to request a review.
- Monitor Your Account
Once the suspension is lifted, your campaigns will remain paused until you choose to resume them. This gives you control over when ads start running again, ensuring that any fixes are properly in place before your campaigns go live.
Tips for Managing Suspensions
Communicate Clearly with Support: If you’re unsure why your account was suspended, contact Google Ads Support for clarification.
Document Everything: Keep records of any emails, support tickets, or actions taken during the suspension period.
Proactively Address Policy Compliance: Review Google Ads policies regularly to avoid future suspensions.
By pausing your campaigns before addressing the suspension, you can manage costs and maintain control over your advertising activities while working to resolve the issue.