Designing prompts for internal brand storytelling

Designing prompts for internal brand storytelling can be an effective way to engage employees, align them with the company’s mission, and foster a deeper connection with the brand. Here are some types of prompts you can use to get people thinking about the brand’s values, culture, and vision from an internal perspective:

1. Personal Reflection Prompts

• “Think about the first time you heard about [Brand Name]. What was your initial impression? How has that changed over time?”

• “How does [Brand Name] make a difference in your daily work life? Share a moment when you felt particularly proud to be part of this company.”

• “Describe a challenge you faced at work that was aligned with our brand values. How did you overcome it?”

2. Customer-Centric Prompts

• “Share a story where you saw the impact of our product or service on a customer. How did it make you feel?”

• “What do you believe our customers love most about [Brand Name], and how does it make you feel to contribute to that experience?”

• “Think about a time when you went above and beyond for a customer. What part of our brand values did you tap into during that experience?”

3. Teamwork & Collaboration Prompts

• “How do you see collaboration within your team representing our company values?”

• “Tell us about a time when teamwork helped bring a brand campaign or initiative to life. What role did you play in it?”

• “What aspect of our brand culture do you feel most connected to when collaborating with others?”

4. Company Vision & Mission Prompts

• “Reflect on how our company mission is reflected in your day-to-day work. Can you think of any recent examples?”

• “What does our vision for the future mean to you personally? How do you think we can help achieve it?”

• “What part of our company’s mission do you connect with the most, and why?”

5. Brand Values in Action Prompts

• “Which brand value do you believe is most important to uphold in your role? Can you share an example of how you’ve done that recently?”

• “Describe a time when you witnessed a colleague exemplifying one of our core values in their actions. How did it inspire you?”

• “Think about a time when you had to make a tough decision. How did our brand values guide you in making the right choice?”

6. Cultural & Ethical Prompts

• “What part of our company culture do you feel most aligns with your personal values?”

• “How can we create a more inclusive and supportive environment at [Brand Name]?”

• “Think about the ethical choices we make as a company. How do you contribute to this ethical stance through your role?”

7. Brand Evolution Prompts

• “How do you think the company has evolved over the years, and where do you see it heading next?”

• “Reflecting on [Brand Name]’s journey, what key moments or decisions stand out to you as shaping our current identity?”

• “In your opinion, how can we stay true to our brand’s roots while also evolving for the future?”

8. Employee Engagement Prompts

• “What would you tell a new hire about what makes [Brand Name] special? What should they know about our culture?”

• “What makes you feel most engaged in your work here? How can we inspire that feeling in others?”

• “Describe a project or initiative where you felt incredibly engaged. What was it about that experience that made it so impactful?”

9. Brand Advocacy Prompts

• “If you were to describe our brand to a friend or family member, what words would you use? What stories would you share?”

• “How do you personally advocate for our brand outside of work? What makes you proud to represent us?”

• “What can we do as employees to further promote the brand’s story, both internally and externally?”

10. Leadership & Influence Prompts

• “How do our leaders demonstrate the brand’s values in their actions? Can you think of any recent examples?”

• “In what ways can you take a leadership role in promoting our company’s brand and culture within your team?”

• “How do you think leadership should evolve to maintain alignment with our brand’s mission and values?”

Using these prompts encourages employees to reflect on their experiences and recognize how their individual roles contribute to the larger brand narrative. By doing so, it helps reinforce the company’s mission and values while also fostering a culture of authenticity and ownership among employees.