Create an auto-emailer for weekly updates

Creating an auto-emailer for weekly updates typically involves setting up a system that automatically sends an email at a regular interval (e.g., every Monday or Friday). Here’s a general approach to setting up an auto-emailer for weekly updates:

1. Choose an Email Service

• SMTP Servers (e.g., Gmail, SendGrid, Amazon SES): If you’re comfortable with coding, you can set up your own SMTP server.

• Email Marketing Tools (e.g., Mailchimp, Constant Contact): These platforms allow easy scheduling and automation of emails.

2. Write the Email Template

Design a reusable email template that you can automatically fill with the latest updates each week. Here’s a simple template:

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Subject: Weekly Update – [Date]

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Hi [Name],

Here’s your weekly update for the week of [Date]:

---

Highlights:

• [Update 1 Title]: [Brief description of Update 1]

• [Update 2 Title]: [Brief description of Update 2]

• [Update 3 Title]: [Brief description of Update 3]

---

Key Performance Indicators:

• Total Visitors: [XX]

• Conversions: [YY]

• Recent Engagements: [ZZ]

---

What’s Coming:

• [Upcoming Event/Feature]: [Brief description of what’s coming next]

---

Thank you for staying up to date with us! Let us know if you have any questions or need further details.

Best regards,
[Your Name or Team Name]
[Your Contact Info or Company Name]

---

3. Automating the Process

To send these emails automatically every week, you’ll need to set up a cron job (if coding) or use the automation features in email marketing tools:

If using Python and SMTP (for a custom solution):

• Dependencies: Use libraries like smtplib and schedule for sending emails and scheduling tasks.

Example Code (Python):

python
CopyEdit
import smtplib
import schedule
import time
from email.mime.text import MIMEText
from email.mime.multipart import MIMEMultipart

def send_email():
    sender_email = "your_email@example.com"
    receiver_email = "recipient@example.com"
    password = "your_email_password"

    # Create the email
    subject = "Weekly Update - [Date]"
    body = """
    Hi [Name],
    
    Here's your weekly update for the week of [Date]:
    
    Highlights:
    - Update 1: Description
    - Update 2: Description
    - Update 3: Description
    
    Key Performance Indicators:
    - Total Visitors: XX
    - Conversions: YY
    
    What’s Coming:
    - Upcoming Event: Description
    
    Thanks,
    Your Team
    """
    
    msg = MIMEMultipart()
    msg['From'] = sender_email
    msg['To'] = receiver_email
    msg['Subject'] = subject

    msg.attach(MIMEText(body, 'plain'))

    # Set up the SMTP server
    server = smtplib.SMTP('smtp.gmail.com', 587)
    server.starttls()
    server.login(sender_email, password)
    
    # Send the email
    server.sendmail(sender_email, receiver_email, msg.as_string())
    server.quit()

# Schedule the email to be sent every Monday at 9 AM
schedule.every().monday.at("09:00").do(send_email)

while True:
    schedule.run_pending()
    time.sleep(1)

• Cron Job Alternative: If you’re using a Linux server, you could set up a cron job to run the script weekly.

If using Mailchimp:

• Set up a Campaign: Design a campaign with your template.

• Schedule the Campaign: Set the campaign to send on a specific day of the week.

• Automate Content Updates: If your content changes weekly, integrate it with your website via an API or manual input.

4. Test and Monitor

• Test: Always test your email automation by sending it to yourself first.

• Track Performance: Monitor your email campaign’s performance (open rate, clicks) to improve content over time.

This approach will ensure your audience gets regular updates without you needing to manually send each email!