Here’s a streamlined and professional pitch log template for media outreach. You can use this to track outreach efforts, follow-ups, and outcomes when pitching to journalists, bloggers, podcasters, or influencers.
Media Outreach Pitch Log
| Date Sent | Outlet | Contact Name | Title/Role | Contact Email | Pitch Topic | Pitch Summary | Follow-Up Date | Response | Outcome | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025-05-18 | Forbes | Jane Doe | Staff Writer | jane.doe@forbes.com | New AI Tool Launch | Pitched exclusive on our new AI product for enterprise clients | 2025-05-21 | No | Pending | Targeted as tech editor, high relevance |
| 2025-05-18 | TechCrunch | Mike Lee | Senior Editor | mike.lee@techcrunch.com | Interview with CEO | Offered 1-on-1 with our CEO on startup growth | 2025-05-22 | Yes | Secured interview | Interview scheduled for May 28 |
| 2025-05-17 | The Verge | Lisa Kwan | Reporter | lisa.kwan@theverge.com | Product Feature | Highlighted our sustainability focus in new update | 2025-05-20 | No | No interest | Declined – wrong timing |
How to Use This Log:
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Date Sent: Track when each pitch was sent to maintain an orderly follow-up schedule.
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Outlet & Contact Info: Specify the media outlet and journalist/editor you’re targeting.
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Pitch Topic & Summary: Clearly note the story angle or news you’re pitching.
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Follow-Up Date: Helps ensure timely and non-redundant follow-ups.
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Response & Outcome: Capture journalist responses and whether coverage was secured.
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Notes: Record any additional context, preferences, or feedback received.
You can create a Google Sheet or Excel file using this format for easy filtering and sorting. Let me know if you’d like a version tailored for podcast outreach, influencer collaborations, or a PR agency workflow.