Create a content repurposing script

Here is a comprehensive content repurposing script designed to help you turn a single piece of content—such as a blog post, podcast, or video—into multiple assets across different platforms. You can customize this script depending on the content format (video, audio, blog, etc.).

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Content Repurposing Script

Primary Content Type: (Choose one: Blog Post / Video / Podcast / Webinar / Newsletter)

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Step 1: Identify Core Message & Highlights

Objective: Extract key points that can be used across other formats.

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- What is the main idea or thesis of the content?
- What are 3–5 supporting points or subtopics?
- Are there any quotes, stats, or soundbites?

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Step 2: Repurpose Into Secondary Formats

A. Social Media Posts

Format: Short-form text, image captions, carousel copy, reels, or tweet threads.

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1. Create 5-7 short snippets or quotes from the original content.
2. Design one carousel using key takeaways (for IG, LinkedIn).
3. Create a tweet thread (X) summarizing the blog post in 5–7 tweets.
4. Turn 1 point into a 60-second video script for Reels/Shorts/TikTok.

B. Email Newsletter

Format: Summary + CTA

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Subject Line: [Catchy hook from main content]

Body:
- Brief introduction to the topic
- Summary of key points (bullet format or 1-2 paragraphs)
- Link to full content (blog/video/etc.)
- CTA (comment, reply, read more, etc.)

C. LinkedIn Article or Medium Post

Format: Rewritten blog post with new intro + insights

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- Start with a personal insight or story related to the topic
- Reframe the original content for a professional audience
- Add 1–2 new examples or applications
- Include internal/external links and a CTA

D. Slide Deck / Carousel

Format: Visual summary

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Slide 1: Title & Hook
Slides 2–5: Main points or steps (1 per slide)
Slide 6: Stat or quote
Slide 7: CTA or discussion question

E. Video or Audio Script

Format: YouTube/Podcast Episode Outline

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Intro (30s): Hook + Problem
Body (3–5 mins): 
- Main idea
- Breakdown of key points
- Examples or stories
Outro (30s): Summary + CTA (Subscribe/Comment/Visit Site)

F. Infographic

Format: Visual Summary (Great for Pinterest, Blogs)

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- Title
- 3–5 points with icons or illustrations
- Quote or stat
- Branding and URL

G. Lead Magnet / PDF

Format: Downloadable Resource

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- Reformat content into a checklist, guide, or template
- Add an attractive cover + introduction
- Include links to other related content
- Gate it behind a signup form

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Step 3: Automation & Scheduling

Tools You Can Use:

• Scheduling Tools: Buffer, Hootsuite, Publer, Later

• Repurposing Tools: Repurpose.io, Descript, Canva, Notion AI, Copy.ai

• Workflow Tools: Trello, ClickUp, Airtable

Checklist:

• Publish main content on primary platform

• Extract & schedule 5–7 social media posts

• Send newsletter summary

• Create and publish LinkedIn/Medium article

• Publish carousel or infographic

• Repurpose as video/audio if applicable

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Example: Blog Post Repurposing Flow

Blog Post Title: “10 Ways to Boost Organic Traffic in 2025”

1. Instagram Carousel: “10 SEO Tips That Still Work in 2025”

2. Tweet Thread: 10-tweet series breaking down each strategy

3. LinkedIn Post: Personal story + top 3 strategies with CTA

4. Newsletter: Summary with 3 bullet points + link to full article

5. Reel Script: “3 quick SEO wins for your site this week”

6. PDF Lead Magnet: “SEO Checklist for 2025” downloadable

7. Podcast Episode: Discussion of the top 5 strategies with guest or co-host

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This script allows one high-value content piece to be sliced and distributed across at least 7 different content formats and platforms, increasing visibility, ROI, and engagement. Adjust the script based on your audience and content goals.