Convert social media insights to a report

To convert social media insights into a structured report, follow this format:

Social Media Insights Report

1. Overview
Provide a brief summary of the reporting period, platforms analyzed, and general performance trends.
Example:
This report analyzes social media performance for [Brand/Company Name] across Facebook, Instagram, and Twitter from April 1 to April 30, 2025. Engagement rose significantly on Instagram, while Twitter reach declined slightly.

2. Key Metrics Summary

3. Platform-Wise Analysis

Facebook

• Followers: Grew by 2.5%, totaling [X].

• Top Post: [Brief description]. Reached [X] users, [Y]% engagement.

• Trends: Consistent engagement, especially for video content. Link posts underperformed.

Instagram

• Followers: Gained 4.1%.

• Best Performing Content: Reel on [topic] received [X] likes, [Y] shares, [Z] comments.

• Stories Engagement: Averaged [X]% view-through rate.

• Growth Factors: Use of trending audio, frequent Stories polls increased interaction.

Twitter

• Followers: Slight decline (-0.5%) due to lower posting frequency.

• Engagement: Primarily driven by tweets with visuals or industry news.

• Recommendations: Increase tweet frequency and use of hashtags for discoverability.

TikTok

• Followers: Highest growth at 8.0%.

• Virality: Two videos surpassed 100K views.

• User Comments: High interest in behind-the-scenes content.

• Opportunities: Collaborations and challenges yield high return.

LinkedIn

• Audience: Professional demographic, slow but steady follower growth.

• Top Content: Industry insights and company culture posts performed well.

• Improvements Needed: Increase post frequency and add infographics.

4. Content Performance Highlights

• Most Liked Post: [Title/description], [X] likes.

• Most Shared Post: [Title/description], [X] shares.

• Highest Reach: [Title/description], reached [X] users.

• Most Comments: [Title/description], [X] comments.

5. Audience Insights

• Demographics:

  • Age: [Majority age groups]

  • Gender: [X]% female, [Y]% male

  • Location: Top cities/countries

• Active Times: [Days and hours with highest activity]

6. Hashtag Performance

• Top-performing hashtags: #YourBrand, #Topic1, #EventHashtag

• Recommended additions: #Trending1, #NicheTopic2

7. Competitor Benchmarking (if applicable)

• Compared to [Competitor A], engagement was [X]% higher.

• [Competitor B] gained more followers due to influencer collaboration.

8. Actionable Recommendations

• Post 3–5 times/week per platform for consistency.

• Boost high-performing posts to increase reach.

• Leverage Stories/Reels/Shorts format more frequently.

• A/B test CTA phrases to improve click-through rates.

• Schedule content during peak engagement hours.

9. Conclusion
April showed strong growth in video engagement and Instagram Reels. Twitter requires more proactive engagement and content diversification. Emphasis should continue on short-form video content and interactive posts across all platforms.

Let me know if you’d like this tailored to a specific business or platform.