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Build a content brief generator

Here’s a simple content brief generator you can use to create structured content outlines for articles. The structure will help keep things clear and organized, while ensuring you cover all necessary components for SEO-friendly content. You can customize this format based on your needs.


Content Brief Generator

  1. Topic/Article Title:
    (Provide the article title or working topic here.)

  2. Target Audience:
    (Who is the intended audience for this article? What are their pain points, goals, and motivations?)

  3. Primary Keyword:
    (What is the main keyword or phrase you are targeting?)

  4. Secondary Keywords:
    (List any relevant secondary keywords or related search terms.)

  5. Article Type/Format:
    (Is it a “How-to,” “Listicle,” “Case Study,” “Guide,” “Review,” etc.?)

  6. Article Purpose/Goal:
    (What is the goal of the article? Is it informational, persuasive, promotional, etc.?)

  7. Main Search Intent:
    (What type of search intent are you targeting with this content? Informational, transactional, navigational?)

  8. Tone and Style:
    (How should the article sound? Formal, casual, conversational, authoritative?)

  9. Outline:

    • Introduction:
      (What should be introduced in the first 1-2 paragraphs? Capture the reader’s attention and introduce the topic.)

    • Section 1: [Subheading]
      (Provide a brief description of what this section will cover and which keywords to focus on.)

    • Section 2: [Subheading]
      (Outline the next key point and any subtopics, along with relevant keywords.)

    • Section 3: [Subheading]
      (Continue to break the article down into sections as needed.)

    • Conclusion:
      (Sum up the main points and include a call-to-action if applicable.)

  10. Competitor Analysis:
    (List top competitors for this keyword/topic. What are they doing well in their content, and where can you improve?)

  11. Linking Strategy:

    • Internal Links:
      (What other pages on your site will you link to in this article?)

    • External Links:
      (List any reputable external sources you’ll link to, such as studies, expert opinions, etc.)

  12. Calls-to-Action:
    (What do you want the reader to do next? Subscribe, download, contact, etc.)

  13. SEO Elements:

    • Meta Description:
      (Write a brief, 150-160 character description of the article using the target keyword.)

    • SEO Title:
      (What should the page’s title tag be? Ensure it’s optimized for SEO with the main keyword.)

    • URL Slug:
      (What should the URL be for this page? Short and descriptive.)

  14. Additional Notes:
    (Any other considerations, such as the target word count, necessary graphics, or specific data points to include?)


This generator creates a well-rounded content brief for any article. You can fill in each section as needed to ensure the content will be comprehensive, SEO-friendly, and reader-focused. Would you like any specific features or tweaks to this structure?

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