The Palos Publishing Company

Adding a Sitelink to Your Google Ads Campaign

Sitelinks are an excellent way to enhance your Google Ads by providing additional links beneath your main ad text. These links can direct users to specific pages on your website, improving ad performance and click-through rates. If you’ve received a recommendation to add another sitelink, follow these steps to implement it in your campaign.

Step 1: Log in to Google Ads

  1. Go to Google Ads and log in with your account credentials.
  2. Navigate to the Campaigns tab in the left-hand menu.

Step 2: Select the Campaign or Ad Group

  1. Choose the campaign or ad group where you want to add the new sitelink.
    • Adding sitelinks at the campaign level applies them to all ads within the campaign.
    • Adding sitelinks at the ad group level applies them only to specific ads in the chosen ad group.

Step 3: Access the Sitelink Extension Settings

  1. In your Google Ads account, click on Ads & Extensions in the left-hand menu.
  2. Select the Extensions tab from the top of the page.
  3. Click the blue + button and choose Sitelink Extension from the dropdown menu.

Step 4: Add the New Sitelink

  1. Create a New Sitelink:
    • Click on + New Sitelink.
    • Enter the required details for your sitelink:
      • Sitelink Text: This is the clickable link text that will appear in your ad (e.g., “Shop Now,” “Learn More,” “Contact Us”).
      • Final URL: The landing page URL where users will be directed upon clicking the sitelink.
      • Optional: Add a Description Line 1 and Description Line 2 to provide additional context about the link. These descriptions may appear depending on the device and available space.
  2. Choose the Level:
    • Select whether you want this sitelink to apply at the account, campaign, or ad group level.
    • For greater relevance, apply the sitelink to the specific ad group or campaign it aligns with.
  3. Save the Sitelink:
    • After entering the details, click Save.

Step 5: Review and Monitor

  1. Check Ad Preview:
    • Use the Ad Preview and Diagnosis Tool in Google Ads to ensure your sitelink appears correctly.
  2. Monitor Performance:
    • Review the performance of your sitelinks in the Extensions tab. You can track metrics like impressions, clicks, and click-through rate (CTR) to see how well the sitelinks are performing.

Best Practices for Sitelinks

  1. Make Them Relevant:
    • Use sitelinks that align with the user’s intent and provide additional value. For example:
      • Link to popular product categories.
      • Highlight promotional offers or discounts.
      • Direct users to contact or FAQ pages for more information.
  2. Keep It Short and Engaging:
    • Use concise and action-oriented language in your sitelink text to encourage clicks.
  3. Avoid Duplication:
    • Ensure your sitelinks don’t duplicate the main headline or other sitelinks in the ad. Each link should offer unique value.
  4. Use Device Preferences:
    • You can specify if a sitelink should appear on mobile devices by selecting the Mobile Preference option during setup.

Conclusion

Adding sitelinks to your Google Ads campaign is a simple yet powerful way to improve visibility and engagement. By following the steps outlined above, you can easily add a new sitelink and optimize your ad performance. Regularly review and update your sitelinks to ensure they remain relevant and aligned with your advertising goals.

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