Here is a Content Repost Schedule that you can customize based on your content type (blog posts, videos, social media updates, etc.) and preferred platforms (Facebook, Twitter/X, LinkedIn, Instagram, Pinterest, etc.). This schedule follows best practices to maximize visibility without spamming your audience.
📅 Weekly Content Repost Schedule Template
Day 1: Publish Day (New Content Launch)
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Platform: All major platforms (blog, Facebook, Twitter, LinkedIn, Instagram)
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Action: Announce the new content with a fresh caption and eye-catching media.
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Hashtags/Tags: Use relevant hashtags and tag any mentions.
Day 2: First Repost
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Platform: Twitter, Facebook Stories, Instagram Stories
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Action: Share a teaser (e.g., quote, stat, takeaway) from the content.
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CTA: “Catch the full piece here” with a link.
Day 4: Second Repost
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Platform: LinkedIn, Pinterest
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Action: Reshare with a new caption focusing on a different angle or benefit of the content.
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Extra: Create a carousel or infographic for visual engagement.
Day 7: Weekly Recap
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Platform: Newsletter, Twitter Thread
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Action: Include a section featuring the content and link it under “Top Reads” or “Featured Content.”
🔁 Monthly Repost Schedule (Evergreen Content)
Week 2 After Publish
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Platform: Facebook, LinkedIn
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Action: Reshare with updated caption emphasizing a seasonal or current relevance angle.
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Format: Use different image/video from original post.
1 Month After Publish
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Platform: Twitter, Pinterest, Instagram Stories
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Action: Post a poll, ask a question, or share a bold statement from the content to spark engagement.
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CTA: Link to the original piece.
3 Months After Publish
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Platform: Facebook, LinkedIn, Newsletter
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Action: “Flashback” or “In Case You Missed It” (ICYMI) post.
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Purpose: Re-introduce it to new followers or during a related trending topic.
📆 Quarterly Deep Content Repost (For High-Performing Content)
Frequency: Every 90 days
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Audit: Identify top-performing evergreen content.
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Revise: Update stats, refresh visuals, add internal links.
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Reshare: Promote as “Updated for [Current Year]” or reframe for current trends.
🧩 Optional Tools to Use
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Scheduling Tools: Buffer, Hootsuite, Later, CoSchedule
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Analytics: Google Analytics, Social Media Insights, BuzzSumo
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Asset Library: Maintain a folder of visuals/captions per post to make reposting efficient.
📌 Best Practices
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Always change the caption/image/video slightly to avoid platform penalization.
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Tag relevant people or companies if content includes them.
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Monitor each repost’s engagement to determine ideal times/days/platforms.
Let me know if you’d like a downloadable or calendar-style version next.
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