To auto-send weekly bulletins, you’ll need to set up a system that handles the following key elements:
1. Content Creation
Prepare the bulletin content ahead of time, ideally in a templated format for consistency. Include:
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Updates or news
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Featured articles or tips
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Announcements or promotions
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Contact info and call-to-action
2. Email List Management
Use an email marketing platform like:
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Mailchimp
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ConvertKit
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Sendinblue
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Constant Contact
These allow you to manage subscriber lists and segment audiences.
3. Automation Setup
Most email platforms have automation features. Set it up by:
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Creating a campaign or newsletter template
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Scheduling it to go out weekly (choose day/time)
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Connecting your content feed (RSS or manual input)
4. Personalization
Use dynamic fields like {{FirstName}} to make emails feel more personal. Segment users for better targeting (e.g., interests, behavior).
5. Testing and Optimization
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Use A/B testing on subject lines and layouts
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Monitor open rates, click-through rates, and unsubscribes
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Adjust content and schedule based on data
6. Legal Compliance
Ensure you comply with:
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GDPR (EU)
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CAN-SPAM (US)
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Include unsubscribe links and mailing address
If you’re using WordPress, plugins like MailPoet or Newsletter can automate weekly emails directly from your site’s content.
Would you like help drafting a bulletin template or setting up automation in a specific platform?