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How Steve Jobs transformed consumer expectations for tech support

Steve Jobs revolutionized consumer expectations for tech support by pioneering a model of customer service that emphasized user experience, simplicity, and accessibility. Prior to Jobs’ influence, tech support was often seen as a frustrating, impersonal process, with long wait times, complex troubleshooting steps, and technical jargon that alienated many users. However, Jobs understood that the success of a tech product was not just about innovation and functionality; it was also about the customer experience, from the first interactio

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